Often referred to as “Brotox,” more men are seeking regular Botox treatments than ever. In fact, the number of men seeking Botox has risen by a surprising 355% percent over the past 15 years. Despite its appealing name, Brotox is precisely the same procedure as the Botox injections received by women to smooth away fine lines and wrinkles and create a more youthful appearance that will help boost the patient’s self-confidence. Those men who have undergone this treatment will attest to how much misperception is around this procedure.
No, men do not need to look frozen. No men do not need to look lineless. Subtle treatment differences between genders needs an expertise like Dr. Annie Chiu to guide. The goal is a rested refreshed appearance, and a preventative plan towards slowing down looking tired or aged. The goal is impactful improvement that is so natural no one will notice. It almost just appears like healthier skin.
Since this treatment is generally quick and easy to administer, it’s often referred to as a “lunchtime procedure,” since it can be scheduled during one’s lunch break. It typically requires only 15- to 20-minutes with no discomfort and no downtime afterward.
Men and women of all ages choose Botox treatment to help treat dynamic movement lines like the expression lines on the forehead, the “11 lines” between the eyes, and fine lines or crow’s feet at the corner of the eyes when they smile. And the best part is that the results are readily apparent within 2-7 days following treatment and last anywhere from 3-6 months.
As an expert injector, board-certified Dr. Annie Chiu of The Derm Institute in Manhattan Beach, CA, has mastered the art of Botox injections. She can help patients achieve natural-looking facial rejuvenation that turns back time without ever looking “frozen” or “done.” Having participated in numerous studies on Botox and as an Allergan Black Diamond level and Galderma Presidential injector, she has the knowledge and skill to produce results that will have you radiating confidence in no time.
How Does Botox Work?
Botox is a neuromodulator capable of binding the receptors in the muscles. It is administered via tiny injections that soften the appearance of movement-related facial wrinkles.
By blocking neurotransmitters that trigger the muscle’s ability to contract, Botox reduces the activity of the muscles in the area targeted, which stops wrinkles from being able to form. Usually requiring less than 15 minutes to perform, Botox injections make it the perfect treatment for even the busiest schedules.
Why Is Brotox Becoming So Popular?
While men choose Botox treatment for similar reasons to women, there are three common reasons among men considering or who have already had this injectable treatment.
Men aren’t immune to the aging process
With changing social norms and a shifting focus on our online presence, men increasingly want to undo the effects of time and look a little younger, more rested, and energized. This trend explains the increasing emphasis on physical appearance for both men and women and why cosmetic procedures like Botox or “Brotox” are becoming highly sought after.
Growing need to remain competitive in today’s job market.
The job market is constantly becoming more competitive, with a perceived direct link between one’s physical appearance and career success. Many men who want to stay competitive in their careers decide to take advantage of Botox to maintain that virile, energized look displayed by younger colleagues.
Improve self-esteem and quality of life
As for women, men can also benefit from the confidence-boosting younger profile provided by Botox. When you know you look your best on the outside, you tend to also feel better about yourself inside, with a positive effect on your overall sense of happiness, wellness, and quality of life.
Taking the Next Step with a Brotox Treatment With Dr. Chiu
There is no need to feel awkward, Brotox treatments are an easy yet effective way for men to maintain their youthful complexion well into their 30s, 40s, and beyond. For more information on Brotox with Dr. Annie Chiu at her practice in Redondo Beach, California, call us at (310) 939-9800 or contact us online to schedule a personalized consultation.